Todd Gardner

Managing Director, SaaS Advisors

Todd Gardner is the Managing Director of SaaS Advisors and the founder and former CEO of SaaS Capital. Previously a partner at Blue Chip Venture Company and a management consultant with Deloitte, Todd has worked with hundreds of SaaS companies across pricing, M&A, metrics, valuations, and more.

Blog Posts

Aug 21, 2025

What core accounting system is right for your SaaS company? And when do you need to upgrade?

Learn when to upgrade your accounting system, what drives the transition, and how to avoid costly ERP mistakes.

Feb 03, 2025

Usage is the North Star in SaaS

According to Todd Gardner, SaaS success boils down to one thing: customer usage. If users aren’t actively engaging, no pricing model or retention strategy will save you. In this blog, he explains why usage is the key to growth, retention, and revenue—and why tracking it is crucial.

Dec 16, 2024

Consumption Pricing is not just about driving growth; it’s necessary for survival in 2025.

CFOs are cutting SaaS spending, focusing on eliminating waste like unused licenses. Learn how consumption pricing reduces waste and keeps your SaaS offering competitive.

Oct 21, 2024

How Are SaaS Companies Pricing AI?

AI is transforming SaaS, but it's driving up costs. Todd Gardner explores how companies are thinking about AI pricing—whether to charge more, offer it for free, or use consumption-based pricing. If you're adding AI, this blog offers valuable insights to help guide your pricing decisions.

May 02, 2024

Revenue leakage is more costly than burning cash in your company’s parking lot—really

Join Todd Gardner as he sheds light on Revenue Leakage in SaaS, uncovering its financial impact and sharing strategies to tackle it.

Feb 13, 2024

Tips on building a hybrid pricing model for SaaS

Looking for guidance on crafting a hybrid pricing model for your SaaS venture? Todd Gardner provides insights on choosing the optimal metrics, analyzing their performance, and determining when to proceed or abstain.

Nov 29, 2023

How does your growth strategy impact your pricing strategy?

Pricing can be a puzzle. In Todd Gardner's latest blog, he digs into the often overlooked factor in pricing—your company's growth strategy.

Jan 12, 2023

Preparing your board for usage-based pricing

Uncover the keys to successfully implementing usage-based pricing and ensuring buy-in from your board. In this guest blog, Todd Gardner shares valuable insights on preparing your board for usage-based pricing, outlining both its benefits and drawbacks.

Mar 18, 2022

Usage-based pricing is the best way to drive net revenue retention

Todd founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he discusses why NRR is the single most important metric for a SaaS business, and how usage-based pricing can improve it.

Guides

Usage-based pricing: The ultimate guide

Discover the power of usage-based pricing with our ultimate guide. Whether you're new to the concept or a seasoned pro, our guide covers everything you need to know about usage-based pricing. Learn how it can benefit your business and gain insights into its impact on revenue and customer retention.

Software pricing predictions report - 2024

This report draws from insights of 10 software pricing experts from diverse backgrounds, including SaaS founders, pricing leaders, startup advisors, and VC investors. Their collective knowledge ensures data-backed predictions for software pricing in 2024.

The impact of net revenue retention on SaaS company valuations

Todd Gardner founded SaaS Capital, a leading venture debt firm, and has deep domain knowledge in SaaS. In this guest blog, he explains why Net Revenue Retention (NRR) has such a profound impact on a SaaS company’s valuation, and provides some basic tools to quantify the valuation impact.