# John Griffin

CRO and Co-Founder, m3ter

John Griffin is the CRO and co-founder of m3ter. This is his second startup having previously co-founded GameSparks with Griffin Parry. John spent 3 years working in AWS (after they acquired GameSparks) in a go-to-market leadership position. He started his career at Price Waterhouse Coopers where he worked as a data engineer and then joined an elite systems integrator in the UK which was responsible for building over-the-top TV platforms for some of the world’s leading telco & media brands such as Sky (where Griff and John met), BBC, Disney, AT&T, Liberty Global and others.

## Blog Posts

### Mar 04, 2026

## [m3ter Expands Integration With Salesforce to Support Advanced Usage Monetization in Agentforce Revenue Management](/content/blog/m3ter-expands-integration-with-salesforce/index.html)

Collaboration enables high-scale metering and rating capabilities for customers deploying complex usage-based pricing models

### Dec 16, 2024

## [Introducing m3ter’s reference architecture](/content/blog/introducing-m3ter-s-reference-architecture/index.html)

Today, we're excited to introduce our Reference Architecture! In this blog, we break down the key principles behind it and provide a high-level overview with a handy diagram.

### May 30, 2023

## [How to align your teams for pricing and packaging success?](/content/blog/pricing-transformation-aligning-teams/index.html)

This guide walks through the five core teams in a pricing and packaging transformation – Product, Engineering, Sales, Finance, and Customer Success – and lays out each function’s top priorities, enabling every stakeholder to better align with what their colleagues care about.

### Apr 27, 2023

## [We’re proud to announce our $14 million Series A funding](/content/blog/m3ter-proud-to-announce-14-million-series-a-funding/index.html)

Today, m3ter is excited to announce a $14 million Series A funding round to further our mission to help software companies successfully operationalize modern usage-based pricing strategies.

### Jan 31, 2022

## [Here's what usage-based pricing means for your operations and GTM](/content/blog/the-operational-and-go-to-market-implications-of-usage-based-pricing/index.html)

Deploying usage-based pricing requires new operational and GTM capabilities. We review four of the key challenges, and discuss how they all share an underpinning - usage and spend data.

## Guides

### [Usage-based pricing: The ultimate guide](/content/guides/usage-based-pricing/index.html)

Discover the power of usage-based pricing with our ultimate guide. Whether you're new to the concept or a seasoned pro, our guide covers everything you need to know about usage-based pricing. Learn how it can benefit your business and gain insights into its impact on revenue and customer retention.

## Webinars

### [Pricing Palooza](/content/webinars/pricing-palooza/index.html)

Pricing and billing shouldn’t slow you down. Join SaaS finance, product, and operations leaders at m3ter's Pricing Palooza for a virtual summit dedicated to smarter pricing strategies and streamlined billing. Learn how AI, automation, and usage-based pricing are transforming SaaS monetization.

### [UBP 101: The Lazy Engineer's Guide: Streamlining Billing with Minimal Effort](/content/webinars/lazy-engineer-s-guide-streamlining-billing-with-minimal-effort/index.html)

Focus on what you do best—developing great software, and we'll handle the billing.

## Press

### [Sunday Times Best Places to Work 2024](https://www.thetimes.co.uk/static/best-places-to-work-2024-small/)

### [WEBINAR: Revolutionizing customer value and revenue growth](https://www.paddle.com/studios/shows/protect-the-hustle/m3ters-john-griffin-on-revolutionizing-customer-value)