🚀 m3ter is now part of Salesforce [Read the full press release here](https://www.salesforce.com/uk/news/stories/salesforce-signs-definitive-agreement-to-acquire-m3ter)

# Griffin Parry

CEO and Co-Founder, m3ter

Griffin Parry is the CEO and co-founder of m3ter. This is his second startup having previously co-founded and led GameSparks, a cloud services company acquired by Amazon in 2017, after which he spent 3 years working in senior product and field roles at AWS. He started his career in the media sector (Sky, News International) focused on digital strategy and digital product development, including launching and leading Sky’s online TV portfolio.

## Blog Posts

Apr 13, 2026

## [Is usage-based pricing right for my SaaS business?](/content/blog/saas-usage-based-pricing/index.html)

Is usage-based pricing right for your SaaS? Griff Parry breaks down key trends and best practices in 2026, refreshing original work by Todd Gardner (SaaS Advisors) that was published on the m3ter site in 2022 and 2025.

Mar 31, 2026

## [m3ter and PwC UK survey finds software companies won’t fully realise value of AI due to legacy billing and finance infrastructure](/content/blog/m3ter-and-pwc-uk-survey/index.html)

Core systems must modernise to fully capture revenue as 63% of UK executives lack full confidence in billing operations, study finds.

Mar 30, 2026

## [Zuora alternatives: Modern subscription and usage billing solutions](/content/blog/zuora-alternative/index.html)

Zuora helped define subscription billing but modern alternatives better support usage-based and hybrid pricing—offering more flexibility, scalability and lower complexity for today’s SaaS businesses.

Mar 27, 2026

## [Best usage-based billing software: key features to evaluate in 2026](/content/blog/best-usage-based-billing-software/index.html)

Usage-based billing is now the SaaS default, but poor tools cause revenue leakage and inefficiency. The best platforms combine scalable data processing, flexible pricing, real-time billing and strong integrations, driving accuracy, agility and better customer experience.

Mar 24, 2026

## [Complex SaaS pricing models explained: from flat-rate to hybrid billing](/content/blog/complex-saas-pricing-models/index.html)

Complex SaaS pricing combines advanced models: usage-based, tiered, credits and hybrid with enterprise billing demands. Choosing the right structure, supported by robust infrastructure, is critical to driving revenue growth, protecting margins and maintaining customer trust at scale.

Mar 20, 2026

## [AI billing: Usage-based pricing strategies for AI and data-driven services](/content/blog/usage-based-billing-for-ai-services/index.html)

Usage-based billing aligns AI costs with customer value, enabling scalable revenue and margin control. Learn how to design pricing metrics, build billing infrastructure and improve customer trust with transparent, consumption-based models for AI and data services.

Mar 12, 2026

## [How usage-based pricing reshapes SaaS go-to-market and product strategy: lessons from billing as a strategic lever](/content/blog/usage-billing-strategic-lever/index.html)

Usage-based pricing reshapes SaaS beyond billing, influencing go-to-market and product strategy. But its benefits: value alignment, expansion-led growth and higher retention, depend on reliable usage data infrastructure that ensures accurate, auditable, and scalable billing across teams.

Mar 09, 2026

## [Metered utilization: how to measure and bill usage in SaaS](/content/blog/metered-utilization/index.html)

Metered utilization lets SaaS companies charge customers based on actual product consumption, aligning revenue with delivered value. But it only works with reliable usage data pipelines and billing infrastructure that capture, process and rate events accurately at scale.

Mar 04, 2026

## [m3ter Expands Integration With Salesforce to Support Advanced Usage Monetization in Agentforce Revenue Management](/content/blog/m3ter-expands-integration-with-salesforce/index.html)

Collaboration enables high-scale metering and rating capabilities for customers deploying complex usage-based pricing models

Feb 17, 2026

## [The impact of net revenue retention on SaaS company valuations](/content/blog/net-revenue-retention/index.html)

Net revenue retention (NRR) is a key driver of SaaS valuation. Companies with 120%+ NRR grow more efficiently, rely less on new customer acquisition, and command premium ARR multiples. A 10-point NRR increase can boost valuation by 20–30%, making expansion revenue a powerful compounding advantage.

Feb 13, 2026

## [Usage‑based billing analytics: Metrics every SaaS revenue team should track](/content/blog/usage-based-billing-analytics/index.html)

Usage-based billing relies on seamless integration between product usage, billing and finance systems. Learn how to build a scalable, automated usage-to-cash pipeline and prevent revenue leakage.

Feb 09, 2026

## [Usage‑based billing integration: Connecting product usage with finance systems](/content/blog/usage-based-billing-integration/index.html)

Usage-based pricing only works if product usage connects seamlessly to finance systems. Without automated integration across metering, rating, billing, CRM, and ERP, teams face manual reconciliation and revenue leakage. Learn how to build a scalable, auditable usage-to-cash pipeline.

Feb 06, 2026

## [Usage Data Ingestion: An Engineer’s Technical Guide to Building Scalable Pipelines for SaaS Billing with Usage Billing](/content/blog/data-ingestion-engineer-guide/index.html)

Usage-based billing depends on a reliable ingestion pipeline. This technical guide explores the challenges of ingesting high-volume usage events at scale and shows how production-grade architectures and platforms like m3ter ensure resilient, accurate SaaS billing.

Jan 30, 2026

## [Usage data ingestion: Building scalable pipelines for SaaS billing](/content/blog/usage-data-ingestion/index.html)

Usage data ingestion is the foundation of accurate usage-based and hybrid SaaS billing. As event volumes scale, fragile pipelines cause billing errors, revenue leakage, and disputes. This guide explains why ingestion fails at scale and how to build reliable, high-throughput pipelines.

Dec 16, 2025

## [Billing transparency: Building customer trust with clear usage reporting](/content/blog/billing-transparency/index.html)

Billing transparency is now essential for SaaS using usage-based pricing. Customers expect clear, error-free bills, near real-time visibility into usage and spend, and self-serve reporting. Learn best practices, the right tech stack, and common pitfalls to avoid disputes and churn.

Dec 11, 2025

## [SaaS billing management 101: Best practices for subscriptions and usage](/content/blog/saas-billing-management-101-best-practices-for-subscriptions-and-usage/index.html)

Consumption-based billing is now mainstream in SaaS. Learn what’s driving adoption, the must-have features of modern billing systems, and best practices to launch usage-based pricing without sacrificing accuracy, transparency, or growth.

Nov 19, 2025

## [Essential Features of Subscription Management Tools for Hybrid Billing](/content/blog/subscription-management-tools/index.html)

Hybrid billing blends subscriptions with usage-based pricing—giving enterprises predictability, flexibility, and control. Learn how the right subscription management tool, like m3ter, powers automation, reduces revenue leakage, and supports complex pricing at scale.

Nov 12, 2025

## [Enterprise SaaS Pricing Models: Balancing Subscription, Tiered, and Consumption](/content/blog/enterprise-saas-pricing-models-enterprise-pricing-strategy/index.html)

Enterprise SaaS pricing is shifting from flat subscriptions to usage-based and hybrid models, aligning prices with actual usage. This drives easier adoption, natural upsells, and retention, but requires metered billing automation to prevent errors and optimize revenue.

Oct 28, 2025

## [What Is TCV? Understanding Total Contract Value in SaaS](/content/blog/what-is-tcv/index.html)

SaaS is evolving rapidly. As more companies adopt usage-based and hybrid pricing models, our foundational metrics need to evolve, too. One of the most essential — but often misunderstood — is Total Contract Value (TCV).

Oct 02, 2025

## [Maximising Consumption Revenue: Growth Strategies with Usage-Based Pricing](/content/blog/consumption-revenue-usage-based-pricing/index.html)

The SaaS industry has undergone a dramatic shift over the last decade. Once dominated by fixed subscription fees and per-seat licenses, today’s most successful software businesses are turning to usage-based pricing (UBP) to align monetization with value delivered.

## Guides

## [Usage-based pricing: The ultimate guide](/content/guides/usage-based-pricing/index.html)

Discover the power of usage-based pricing with our ultimate guide. Whether you're new to the concept or a seasoned pro, our guide covers everything you need to know about usage-based pricing. Learn how it can benefit your business and gain insights into its impact on revenue and customer retention.

## [Software pricing predictions report - 2024](/content/guides/software-pricing-predictions-report-2024/index.html)

This report draws from insights of 10 software pricing experts from diverse backgrounds, including SaaS founders, pricing leaders, startup advisors, and VC investors. Their collective knowledge ensures data-backed predictions for software pricing in 2024.

## [2B SaaS pricing predictions report 2023](/content/guides/saas-pricing-predictions-report-2023/index.html)

Our inaugural SaaS Pricing Predictions report from 2023 will show you just how quickly UBP is evolving. Check into our 2024 guide for the latest predictions and tips from the experts.

## Webinars

## [Pricing Palooza](/content/webinars/pricing-palooza/index.html)

Pricing and billing shouldn’t slow you down. Join SaaS finance, product, and operations leaders at m3ter's Pricing Palooza for a virtual summit dedicated to smarter pricing strategies and streamlined billing. Learn how AI, automation, and usage-based pricing are transforming SaaS monetization.

## [Part 1 - UBP 101: Decoding Revenue Leakage](/content/webinars/part-1-ubp-101-decoding-revenue-leakage/index.html)

‘Revenue leakage is the ultimate sin’ according to pricing expert Todd Gardner - but what causes it? How can you identify it in your business? What is its impact? How can you fix it?

## [Part 2 - UBP 101: Navigating Compliance, Audit, and Planning Challenges in UBP](/content/webinars/compliance-audit-planning-challenges-in-ubp/index.html)

B2B software companies are embracing usage-based pricing, adding pressure on Accounting/FP&A teams with new tasks and risks. Join UBP 101 for insights on compliance, audits, and planning, featuring Roxi Wen from Insight Partners.