🚀 m3ter is now part of Salesforce [Read the full press release here](https://www.salesforce.com/uk/news/stories/salesforce-signs-definitive-agreement-to-acquire-m3ter)

# Avi Sethi

Senior Director at Simon Kucher & Partners

Avi Sethi is a specialist in commercial strategies for business services and B2B recurring revenue businesses, with 8 years experience in consulting and 3 years as a Director of Strategy for a B2B AI business. At Simon Kucher, he is focused on sales excellence and pricing optimization.

## Guides

## [The SaaS pricing spectrum](/content/guides/saas-pricing-models/index.html)

In this guide, we explore the spectrum that spans three SaaS pricing strategies and everything in between: fixed subscription, consumption, and hybrid. You'll delve into the significance of pricing, examine the advantages and disadvantages of each model, and understand when to apply them.

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